When the Old Normal Dies

Ruth Klein
4 min readApr 21, 2020

It’s only been a few weeks since we were flying down the highway to get to somewhere we needed to be- our office, the airport, a meeting. Most of us have lived life frenetically, and we were OK with that.

Until we weren’t.

Suddenly an invisible “Unknown” came stalking and we were all forced to stop moving forward and then to shelter in place as if a scary movie was knocking at our door. We are all trying to adjust. We’ve gone from running companies and managing people and resources to home schooling our kids and Zooming with literally anyone who would have us…

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Ruth Klein

Ruth Klein, Brand Strategist & Book Coach for CEOs, entrepreneurs & coaches, author of 7 bestselling books, and specializing in Everything Brands & Books.